The Forty-Five Company
Who We Are
The Forty-Five Company specializes in consultancy, management and advisory services in the spirits industry. A small and dedicated team of independent executives, with more than four decades of experience in senior positions within hospitality and spirits. We specialize in creating executional strategies that focuses on the balance between long-term brand building and sustainable commercial excellence and impact. Our commitment goes beyond consultancy — we work as dedicated partners, providing hands-on expertise that guides brands through complex challenges and turns vision into reality.
Our Approach
At The Forty-Five Company, we build executional strategies that are as unique as the brands and businesses we serve. Partnership is at the core of our approach. Acting as an extended team, we ensure our actions and recommendations align with your vision for success. From market entry to brand activation, we bring a holistic, data-driven methodology that focuses on delivering real, measurable results. We’re not just consultants — we’re co-creators in your success story.
Our Values
Integrity: Transparency, honesty, and accountability are the pillars of everything we do.
Collaboration: We build long-term relationships with our clients and partners, working together to achieve extraordinary results.
Innovation: We push boundaries with forward-thinking and executional strategies designed to anticipate market trends and seize emerging opportunities.
Excellence: Commercial excellence and attention to detail is synonymous with our approach. We consistently strive to deliver exceptional results, with the objective of building sustainable and long- term relations.
Our Expertise
With a proven track record across multiple brands, businesses and markets, the team at The Forty-Five Company is equipped to transform your business from the inside out. Our areas of expertise include:
Route-to-Market Strategy: Crafting efficient, scalable market entry plans that optimize distribution channels and maximize profitability.
Commercial & Operational Management: Overseeing your day-to-day operations, managing key relationships, and driving sales through strategic oversight.
Brand Building & Activation: Developing and executing brand and activation strategies that resonate with target consumers and generate lasting loyalty.
Financial Planning & Management: Offering financial forecasting, P&L management, and budget optimization to ensure your business remains profitable and future-proof.
Why Choose Us?
Tailored for You: We understand that no brands or businesses are the same. Our strategies are bespoke, designed specifically to meet your unique requirements and objectives.
Deep Industry Expertise: With decades of collective experience, our team brings unparalleled insight into the challenges and opportunities within the spirits industry.
Hands-On Leadership: We deliver more than recommendations — we deliver executional strategies, working with you to implement, track, refine and adapt these strategies to ensure that strategy turns into results.
Proven Results: We are focused on delivering tangible and measurable results, from growing market share to streamlining operations and strategies for increased efficiency and profitability.
Global Reach, Local Expertise: We combine global experience with local market insights, ensuring your business is perfectly positioned to win, no matter where you operate.
Meet Our Team
Behind every great solution is an exceptional team. Our team comprises industry veterans with decades of experience in commercial strategy, marketing, and international business development, offering bespoke and independent services to brands and business. We work independently as consultants and as a team when required. We have a network of senior resources which we bring onto specific projects when necessary, based on individual customer and project needs. We’re passionate about turning challenges into opportunities and are committed to helping brands and businesses unlock their full potential.
We are always available for a non-committing informal discussion - let’s connect.