Areas of Practice

Commercial & Marketing Management

Provide end-to-end management of commercial operations and marketing activities for businesses. This includeLayout

  • Market Entry Strategy: Designing and implementing market entry plans for expanding into new territories.

  • Distribution & Supply Chain Management: Handling third-party distribution partnerships, warehousing, logistics, and stock management.

  • Sales Strategy & Execution: Building sales strategies and managing day-to-day commercial relationships to drive performance and sales growth.

  • Marketing Activation: Implementing and localizing global marketing campaigns and brand strategies for consistent brand positioning across multiple markets.

Route-to-Market Strategy & Optimization

  • Assist clients in developing efficient, scalable route-to-market strategies to enhance distribution and market reach.

  • Distributor Management: Selecting, negotiating, and managing distributor partnerships across key markets.

  • Route Optimization: Improving the efficiency and effectiveness of current distribution channels, including assessing distributor performance and market coverage.

  • Contract Negotiation: Negotiating and handling contractual agreements for optimal pricing models, payment terms, and supply conditions.

Business Development & Expansion

  • Help businesses identify new opportunities for growth, whether through geographic expansion or product line diversification.

  • New Market Research: Conduct market research to identify new opportunities in international or emerging markets.

  • Business Development: Identifying and pursuing new business ventures, partnerships, and collaborations to drive expansion.

  • Financial Forecasting & Planning: Providing detailed financial projections, including sales forecasting and budgeting for new initiatives.

Brand Building & Market Activation

  • Focused on helping businesses establish and grow their brand presence through comprehensive marketing and trade strategies.

  • Brand Positioning: Defining and enhancing brand positioning in new and existing markets to ensure alignment with the target audience.

  • Channel Activation & Trade Marketing: Developing tailored trade marketing strategies for in-store and on-premise activation to boost brand visibility and sales.

  • Brand Audits: Performing brand assessments and audits to identify areas of improvement for better market penetration and visibility.